The Famous is an upscale, Chicago-style steak house in the heart of Downtown Colorado Springs. After changing ownership 2016, their print collateral and advertising campaigns needed an aesthetic refresh and new perspective. Neon Pig helped create a consistent brand image and voice for the steak house that compliments the swanky yet friendly atmosphere of the restaurant. From redesigning their in house menus to creating holiday promotional materials and a complete social media campaign, Neon Pig was able to bring this brand into a new era.
Neon Pig also helped create a comprehensive advertising campaign for the local steak house. From print ads to digital banners, The Famous had a branded image throughout the city all year round. The print campaign was showcased in tourist magazines, food & beverage publications, affluent newspapers, and the free, local alt-weekly.
Accompanying the comprehensive print campaign was a targeted digital campaign. Branded graphics with a similar aesthetic were also created and posted on all social media platforms, along with interactive canvas and video ads that ran on Facebook and Instagram.
Another tactic for The Famous was to reach their local audience with a targeted email campaign. Following each email that went out to a specified demographic was a similar looking digital ad campaign that retargeted the readers who opened the email.