Arts Month, now a 4+ year tradition, is a national initiative held each October with the goal of getting more participation in art and and performances. The Cultural Office of the Pikes Peak Region (COPPeR), promotes galleries, music events, poetry, theater events, and artistic happenings of all sorts heavily throughout the month. The Cultural Office sought to get their Arts Month awareness campaign in front of more eyes than ever before.
Neon Pig had the honor of assisting with the creative campaign for 2017 Arts Month via a relationship with the Pikes Peak Advertising Federation and their Public Service Program. In the Public Service Program, a non-profit is chosen from a pool of applications to receive marketing strategy and donations for creative, production and media placement.
PeakRadar.com could be considered the Pikes Peak Region’s water cooler. It’s the website to go to when you are looking for an event, performance, market or classes. Also a part of the 2017 Public Service Project with the Pikes Peak Advertising Federation, Neon Pig assisted in creating a new “evergreen” campaign that could be updated and refreshed, but have a shelf life of around 2-3 years.
Through creative barnstorming and multiple directions, the solution finally presented itself in the Your Source for Everything campaign. Creative copy was matched with fun and whimsical imagery, all based back toward the original logo for PeakRadar.com. This approach made the ads interesting, informative and fun without feeling like a public service message.
Peak Arts Prize is a new program, rolled out in 2018, with the initiative to fund 3 tiers of artist projects for the Colorado Springs Community. The program included an application process where artists created videos to introduce themselves, their art and propose their project. A panel of judges then selected three artists for Large, Small and Individual Art projects and had the community vote for the finalists. Over 1000+ votes were cast and a new engage program was born.
Neon Pig Creative helped COPPeR with developing a new logo for the program as well as the interactive website. The website provided information on the program, allowed artists to submit their application and video, and hosted the final public voting system.